Catching a customers eye as they walk through a trade show can be a challenge. GBP has produced many trade show video modules which quickly show off a product feature or benefit. Another successful approach is to create a video theatre on the trade show to capture and pre-qualify a customer.
-Rhea & Kaiser Marketing Communications: Besser Concrete introduced a new block manufacturing machine to the market. A pilot machine was installed at a customers location. The customer provided a testimonial in this news-like trade show video.
| Product Introduction |
New products often are introduced through a media campaign. The campaign may be local, regional, national or international. Many times the corporate web site will incorporate a product launch to employees first before going public.
Dresner Corporate Services helped launch a Prediction Market tool called Farmetrics for Bunge North America.
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